Portfolio Critique #1 – Complementry Duo
A screen shot from Complementary Duo
Complementary Duo creates a strong first impression, the lotus and consistent treatment of type imagery and objects gives the sight a strong visual presence. Although this presence is not instantly informative about the type of business it is selling.
The design is customised to create a laid back and relaxed feeling to the blog, when reading there about us this seems to be a desired state of being, rather then their current desposition. Although the design is laid back and relaxed it maintains a professional feel with the strong visuals and consistency within the whole website. The content is also informal but the personal touch does not override the professional feel and this strengthens the sites professional appearance.
The website has a strong adherence to current web standards and it easily navigated in multiple browsers, including firefox, safari and opera. Customisations are available for users including altering the pages width to suit computers with smaller screen resolutions and text size is easily adjustable. This functionality is easy to control and has a unique feel with the use of sliders on a pop out menu.
While the website itself is very successful, the use of a blog is currently not as the content is very out of date (the last post being made in December 2008) and was rarely updated even monthly, having said that the entries did include some interesting and unique points of views and ideas.
As far a a professional presence goes I feel that Complementary Duo has been very successful, and excluding the poor blog presence and non immediate awareness of their services the site is memorable and appropriately informative.
For quick overview of the websites adherence to the Review criteria see the out of ten scores below.
1. Clarity 6/10
2. Customisation 8/10
3. Networking 5/10
4. Professional Content 8/10
5. Usability 9/10
6. Good Interaction 7/10
7. Memorable 7/10
8. Accessibility 10/10
9. Up to date content 3/10
10. Contact 9/10
Overall: 79/100
More information about the marking criteria used here can be found in my previous post Design Portfolio Criteria.